It’s a wonderful sentiment, but the process is more complicated than that. There is a massive selection of users, with more than 2 million apps in Apple’s App Store and more than 3.5 million apps available through Google Play. If you already have a product on the market or have been considering mobile app development, driving revenue has probably been top-of-mind. Building a sustainable stream of income involves defining a mobile app monetization path – just as any other business does.
In this model, users can access app content for free, and revenue is earned by displaying ads within the app. Sometimes revenue is generated entirely from advertisements, but in many cases, this model operates in a mixed monetization model that also offers freemium service (more on this below).
This monetization model eliminates the price point barrier for first downloads and allows users to familiarize themselves with all the ways a product demonstrates value. It’s important to note that this particular model requires a large active user base to generate substantial revenue.