Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they're the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic.
No wonder, then, that logo design features so prominently in our lives. In an age where everyone must have a website to support their product, service or the company behind it, the demand for a top-class logo has never been higher.
More logo designs are out there than ever before, and with that comes the challenge of being different. How do you create something original that stands out in a sea of identities? And how do we create something quickly while retaining quality?
The brand identity design process
- Design brief. Conduct a questionnaire or interview with the client to get the design brief.
- Research. Conduct research focused on the industry itself, its history, and its competitors.
- Reference. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
- Sketching and conceptualising. Develop the logo concepts around the brief and research.
- Reflection. Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.
- Presentation. Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.